Website or app: which does your business need?

Small business owners often ask whether they need a website or an app. The better question is what you want your customers, and your team, to be able to do.

You probably need a website if...

You want customers to find you, see what you offer and contact you. A good website works on every phone, shows your services and photos, and has a contact form that emails you.

You probably need a customer portal if...

Your customers need to log in. Examples are bookings, forms, documents or account pages. A website with a customer portal gives them a private place to do that, so you spend less time on phone calls and paper.

You probably need a custom app if...

Your business runs on a process that off-the-shelf tools do not fit. A custom app is software built around how your business actually works, with user accounts, a database, dashboards and reports, and payments and billing if needed. This is the kind of work behind our own products, such as software for landlords, roofers, landscapers and real estate agents.

A simple way to decide

1. Write down the three things you do most often in your business.
2. Circle the ones that are repetitive or involve paper, spreadsheets or phone calls.
3. If none are circled, a website is likely enough. If customers are involved in the circled ones, think about a portal. If your team is involved, think about an app.

Not sure?

That is normal. Tell us about your idea and we will reply with questions and a clear quote. We will tell you honestly if a simpler option fits you better.